Why does the newspaper that has consistently backed the winning prime minister for the last 36 years sound so panicked?
Last weekend Britain’s best selling paper, the Sun, finally told the truth about the British general election. Urging its favoured candidate for prime minister to steel himself against adverse polls and a torrid week of coverage, the Sun Says column retweeted by the tabloid’s political editor Tom Newton Dunn, told David Cameron to ignore “left wing social media.”
Sun editorials regularly rail against ‘Twitter mobs’ while its new SunNation blog, taken out of the company paywall, seems to have failed to pick up any online momentum, and gets a sad handful of retweets, mainly from fellow employees of News UK
But why does the newspaper which has consistently backed the winning prime minister for the last 36 years sound so panicked? Is it the threat of a tougher complaints system under a threatened Miliband government? Or something deeper in the system of the modern media?